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Win up to £1000
Using the Passionpreneurship pre-business mini workbook  ​

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A mini business plan to make sure you've got the basics right.​



Eligibility Criteria

Entrants must:

  • Be underrepresented aspiring entrepreneurs (Underrepresented embraces any one or more of the 9 protected characteristics these include: race, age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, religion or belief, sex, and sexual orientation.)

  • Either live or have a business based within the South London boroughs *

  • Either be at the idea stage of their business or have been operating for no more than 3yrs

*If the competition is undersubscribed it may be opened up to include businesses who operate within these boroughs without being based within them.




Applications open 15th September and close 20th Octoberber 2021. Click the link APPLY



To find out more information about the competition and eligibility click the link below.




If your application is successful, your local Borough Champion will contact you with a promo code.  You will need to pay a £20+P&P non-refundable Entry Fee.


Once payment is received a copy of the 'Passionpreneur mini workbook' will be posted to you.



Pitch training

Begin completing all sections of the Passionpreneur mini work

You will be given a date in which to attend an online pitch training session to support you in the development of your pitch.

Pitch Training will commence w/c 25/10/2021

Further details to follow



pitch day

Passionpreneurs will deliver their pitches to a panel of judges on Zoom from 8th November 2021. Each round will have a winner who will go through to the final in November

Further details to follow



Image by Natasha Hall

Attend the Finals

The finals will take place at a physical location in November 2021 where competitors battle it out for the following cash prizes:

3rd Prize - £250
2nd Prize - £500
1st Prize - £1000


The For Business Sake's
Passionpreneur Programme

The Passionpreneur Competition supported by Croydon, Lewisham and Southwark this is my way of supporting purpose-led and purpose-driven Passionpreneurs and aspiring entrepreneurs a little further along their journey in turning ideas into a reality..”

Jacy Stewart

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Croydon - Sophie White
Lewisham - Mark Berbeck
Southwark - Dean Williams

The SiLL Programme

More support is available through your local library with the Start-ups in London Libraries programme, designed to help aspiring entrepreneurs turn their business idea into a reality.

Visit to find out more and get in touch with your local SME champion.


Passion, Pitch and Purpose is run independently from the Start-ups in London Libraries programme.

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