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  • Writer's pictureJacy Stewart

The Curse of the Blank Page

How to get started when you have no idea how to start

Every designer, creative or business owner can tell you, the first hurdle is always the hardest. Crafting a business plan can be complicated with so much to consider: You have to design products, find customers, consider marketing campaigns, calculate costings, plan for the future and more. It's tough to know where to start.

Unfortunately, the only way you can get past this first hurdle is by doing the thing you dread most,

– Just Starting

Don't ever be afraid to throw ideas on to a page, and it is always far more comfortable to build upon ideas and think more objectively when your thoughts are written out in front of you, and your mind is clear. You can plan better, problem solve, and find solutions with a different perspective from that position.

Even if it's the worst idea you've ever had, you can build on it, find better ideas, new designs and approaches. Never forget, every mistake you make is just more experience!

From there, the next stage becomes infinitely more comfortable. You can break apart your ideas into categories like marketing, product and customers and write achievable lists of tasks and goals you can focus on. People are predominantly visual thinkers, and it's often more straightforward to organise when your ideas are displayed in front of you instead of tangled in your head.

The real secret to starting a business is knowing how to take your idea from your mind to the page and turn it into action.

It's easy to be intimidated by the prospect of starting a business, particularly when you have no experience. Still, these first tiny steps will launch you on your journey, turning your passion project into a career.

For Business Sake, we specialise in turning ideas into action and building businesses from passions. We've developed a workbook that helps you do just this, where we explain the process of constructing your business plan from the ground up, covering everything from brand planning to gaining investment and joint venture arrangements.

If you're still struggling to fill that blank page or need help to turn your ideas into action, our Passionpreneur Pocket Workbook has all the guidance you need to complete the 40 steps to ensure your business succeeds.


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