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Customer Touchpoints

Updated: Nov 8, 2021

Getting to know customer touchpoints, how they impact your business and how to make them work for you! A lifeline between you and your customers.

What is a Touchpoint?

A customer touchpoint is any point your audience comes into contact with your product, content or business.

Whether they see your post pop up on their feed, see an ad for your product range or receive an email or message from you. They could be browsing your website or a third-party review site; essentially, a touchpoint is any time a customer hears about your brand.

Understanding customer touchpoints is the key to growing your brand awareness, building your business and increasing your sales.

Don't drown your customers in emails, spam, messages and ads

Touchpoints can help you boost sales, but it is quality, not quantity, that matters.

If a new customer purchases one of your products but then receives mountains of Ads, Emails and spam pressuring them to buy again, they won't shop with you anymore. This ham-fisted approach only alienates customers and loses engagement.

The best touchpoints are timed well and tailored to your customers' journey. Know what to communicate and when.

Touchpoints are about Communication, not Hard Selling

For new customers, aim to intrigue them with your content and product range, convey your personality and expertise, and demonstrate that your values align with their own. It's much easier to sell if your customers like you. Get people engaged, and you don't have to jump in with promo codes straight away.